Evolution of the real estate market on the Costa Blanca in 2025
The real estate market of the Costa Blanca in 2025 is experiencing a moment of maturity and stability. International demand continues to be highly relevant, buyers are better informed than they were a decade ago, and prices maintain a moderately upward trend. In this context, understanding what is really happening in the Costa Blanca —not only in its northern area, but along the entire coastline— is key to making informed purchase or investment decisions.
Recent evolution of the real estate market in the Costa Blanca in 2025
In recent years, the Costa Blanca has consolidated its position as one of the most dynamic real estate markets in the Mediterranean. Reports from the College of Registrars and various specialized consultancies show sustained price growth, accompanied by stable demand from both national and foreign buyers.
In 2025, the average annual price increase in the Costa Blanca stands at approximately 5% to 8%, with differences depending on the municipality and type of property. Areas with higher demand pressure —Calpe, Benissa, Moraira, Altea, Jávea or certain parts of Torrevieja and Orihuela Costa— show increases above the average, especially in properties with sea views, good orientation and high energy efficiency.
This evolution does not correspond to a short speculative cycle, but rather to a combination of factors: limited supply in prime locations, strong interest from European buyers, improved air connections and a change in mindset after the generalization of remote work, which has strengthened the appeal of living by the sea year-round.
Who is buying in the Costa Blanca in 2025
The Costa Blanca remains one of the most international markets in Spain, but the buyer profile has changed. Today, several segments coexist with different motivations, from the classic retiree seeking climate and tranquillity to active professionals settling permanently with their families.
Foreign buyer
The foreign buyer continues to represent a very significant share of transactions, especially in the stretch from Jávea, through Moraira, Benissa and Calpe, ending in Altea, and in the southern area between Torrevieja and Orihuela Costa. Belgians, Dutch, British, Germans and French stand out, along with notable growth from buyers from Poland and Nordic countries.
This profile tends to look for medium-to-high-quality homes with good views, outdoor areas and easy access to services. They greatly value legal security, clarity in the buying process and the possibility of being assisted in their own language. Interest is also growing in energy-efficient homes with modern climate control systems and good insulation.
National buyer
The national buyer has gained relevance in 2024 and 2025. Many come from Madrid, the Basque Country, Navarre, Catalonia or the inland Valencian community, and they are looking for a second home that, in the medium term, could become their primary residence. For them, road connectivity, the presence of good schools and healthcare services, and the possibility of teleworking from the property are very important.
This segment is quite evenly distributed: some choose more urban areas such as Alicante, El Campello or Torrevieja, while others prefer more residential areas like Benissa, Moraira, Calpe or Jávea, where the international community and natural surroundings play a larger role.
Differences between areas within the Costa Blanca
Talking about the “Costa Blanca” as a whole can lead to oversimplifications. The reality is that market behaviour varies depending on the stretch of coast, available supply and the predominant type of buyer. Broadly speaking, three areas can be distinguished, each with its own characteristics, though connected to each other.
Costa Blanca North: Altea, Calpe, Benissa, Moraira, Jávea
Costa Blanca North is the area with the highest presence of villas and detached homes with sea views. Urban and residential areas blend together, but with a clear emphasis on quality of life and low density in many developments. Prices per square metre are higher than in other parts of the province, especially in Benissa Costa, Moraira or certain areas of Jávea.
Buyers who settle here usually seek a home for intensive use or near-permanent residence. They value privacy, natural surroundings, coves and proximity to services without long commutes. It is also the area with the highest concentration of European buyers with medium-to-high purchasing power.
Central area: Alicante, San Juan, El Campello
The central area of the Costa Blanca combines city, beach and good services. Alicante and its surroundings host a more diversified market, where both primary residences and second homes play an important role. Prices are somewhat more contained than in many areas of the Costa Blanca North, but they tend to rise in neighbourhoods and developments close to the sea.
This stretch is particularly attractive for those seeking a mix of urban lifestyle and quick beach access, with a nearby airport and railway connections. The most typical product consists of apartments and flats of good size, with or without sea views, and a growing demand for well-connected new developments.
Costa Blanca South: Torrevieja and Orihuela Costa
In the Costa Blanca South there is an abundant supply of apartments, townhouses and detached homes in developments with shared services. Average prices per square metre tend to be lower than in the north, making it an especially interesting area for tighter budgets or investors seeking rental yield.
Torrevieja and Orihuela Costa host a very large international community, with services adapted to residents of multiple nationalities. The pace of sales is high and product turnover is intense, making the market very active and full of opportunities, particularly for those seeking profitability.
Most in-demand property types in 2025
The type of property most sought after varies depending on area and budget, but clear patterns appear across the Costa Blanca. Each product segment has its own buyer profile and investment logic.
Apartments near the sea
Apartments close to the beach —both first and second line— remain a classic. They are particularly attractive for those seeking a holiday second home or a straightforward rental investment for high season. Demand is concentrated in Calpe, Torrevieja, Altea and certain areas of Alicante city.
Their main advantage is ease of management and location. Their disadvantage, in some cases, is less privacy and dependence on large communities, so it is advisable to carefully review community fees and potential special assessments.
Villas and chalets with plot
Detached villas or chalets with plots are the star product of the Costa Blanca North and part of the southern area. They offer space, privacy and often sea views. Benissa Costa, Moraira, Jávea or some developments in Calpe concentrate this type of property.
The typical buyer in this segment is usually international with medium-to-high purchasing power, seeking a long-stay home, teleworking environment or retirement. For this type of property, factors such as orientation, maintenance condition, ease of access and construction quality decisively influence price and future appreciation.
New build versus resale
New-build homes with high efficiency standards and contemporary design have gained ground, especially among Belgian, Dutch and Nordic buyers. However, land availability and urban planning regulations limit the real volume of new developments in prime locations, which keeps prices high.
Well-located resale homes remain an interesting opportunity, especially when they allow for quality renovations that update the property to current standards. In many cases, a villa with good structure and location can compete with new build if accompanied by a well-planned renovation.
Current prices and forecast for 2026
In 2025, the average price per square metre in the Costa Blanca ranges around €1,800 – €2,200 overall, but this figure clearly rises in areas with higher foreign demand and in homes with sea views or close to the beach.
Analysts foresee that in 2026 the market will continue on a moderate growth path, without sharp declines as long as the European economic context remains stable. Price increases are likely to concentrate in specific high-value locations —Benissa Costa, Moraira, Altea Hills, certain areas of Jávea and highly consolidated urban areas— while other segments may tend more towards stabilization.
The most realistic scenario for 2026 suggests a market less driven by urgency and more by product quality, where well-located properties, with proper documentation and good condition, will continue to stand out from the rest.
Opportunities and risks for the buyer
Buying in the Costa Blanca in 2025 remains a sound long-term decision, but it requires analysis. Opportunities are clear, but risks also exist if one acts without guidance or with incomplete information.
Main opportunities
For those seeking quality of life, the Costa Blanca offers mild climate, consolidated services, excellent air connections and a large international community. For investors, certain segments —well-located villas, frontline apartments and energy-efficient homes— maintain strong prospects for appreciation and rental yield.
The combination of stable foreign demand and growing national interest creates a market less dependent on a single buyer profile, providing resilience against temporary changes in any one country.
Risks and how to reduce them
The main risks do not usually arise from the market itself but from mistakes in property selection or in managing the buying process: lack of urban planning checks, ignorance of taxes, underestimation of renovation or maintenance costs, or poorly documented agreements.
These risks are significantly reduced when working with a trusted local agency that verifies documentation, legal aspects and the actual condition of the property. This is especially relevant for homes with older renovations, extensions or changes of use.
The opinion of AREA Costa Blanca
At AREA Costa Blanca we witness daily how the Costa Blanca market has become more professional. Buyers arrive better informed, compare areas and demand clarity at every step. Our role is to organize that information, bring local expertise and support each decision with data and experience. We believe that the success of a purchase does not depend solely on market timing, but on choosing the right area, the right type of home and the right professional advice.
Useful links to start searching for a home
If you are considering buying in the Costa Blanca, it may be helpful to start with a selection of properties handled by agencies with real experience in the area. On the AREA Costa Blanca website you will find a selection of inspected villas and homes in Benissa and the surrounding areas, with clear and updated information.
You can also see where we are and how to reach our offices through Find us on Google Maps.