Profile of the current buyer on the Costa Blanca North

Who is Buying Today in the Northern Costa Blanca?

The profile of the property buyer has evolved in recent years, but it is still strongly defined by the significant foreign presence and an increasingly qualified demand. Based on reliable data and local expertise, we explain what the current buyer in the Northern Costa Blanca looks like in 2025, what motivates them, and what they expect from their investment.

This analysis is supported by updated sources such as AREA Costa Blanca.

Strong presence of foreign buyers

The Northern Costa Blanca continues to be one of the most international property markets in Europe. In 2024, more than 50,6 % of property transactions in the province of Alicante were made by non-residents. In the first months of 2025, the figure remains very high: 43,7 %, according to the College of Registrars.

This is the highest rate in all of Spain, consolidating the region as a magnet for the foreign buyer. Political stability, safety, climate, and competitive prices compared to other Mediterranean areas explain this sustained interest. In addition, air connections with Northern Europe make regular stays or a permanent relocation much easier.

Main nationalities

1.- United Kingdom (12 %)
They are still the most represented. Many buy in Benissa, Calpe, Moraira or Jávea. The average profile is retired, although there are also semi-active professionals.

2.- Belgium (10 %)
Discreet but stable buyers. They value the climate, peace and views. They usually look for modern or renovated villas.

3.- Netherlands (8 %)
Very active since the pandemic. They prioritize energy efficiency, contemporary design and sea views. Preferred areas: Benissa Costa or Moraira.

4.- Germany and France
Significant growth since 2022. They demand high-level homes with premium finishes. They are strict with technical and legal documentation.

5.- Poland
An emerging profile. Since the war in Ukraine, their presence has grown by 385 % according to Cinco Días. They usually buy for family and residential use, not only for holidays.

Motivations of today’s buyer

The traditional retiree profile remains solid, but now coexists with new groups: cautious investors, professionals working remotely and international families seeking quality of life.

Quality of life and safety
Buyers —both seniors and new profiles— look for peace, good climate, a healthy environment and a safe community. Areas such as Benissa, Altea, Jávea and Denia remain favourites for those who value serenity without giving up comfort, dining and services.

Investment with purpose
There is no dominant speculative profile. Many buyers are looking for a medium- or long-term investment, combining personal use with future profitability. Holiday rental is still a plus, although more and more buyers prefer to enjoy the property themselves.

Growing sustainability
Energy-efficient homes are increasing in value. Passive orientation, solar panels, aerothermal energy or recyclable materials are no longer an extra, but a requirement in many transactions.

Prices and market trends

The northern area of the Costa Blanca has been experiencing a steady rise in prices for years. In the second quarter of 2025, the average price stands at 1 964 €/m², with a year-on-year growth of 10,6 %. Between 2015 and 2025, the average price has risen from 1 500 €/m² to more than 2 200 €/m² in towns such as Benissa, Jávea, Moraira or Altea, reaching even 3 800 €/m² in premium sea-view areas. This trend suggests a consolidating market, not a bubble.

Who buys and how profiles have changed

The profile of the buyer in the Northern Costa Blanca has evolved over the past decade. Although many characteristics remain, such as the higher average age and foreign nationality, relevant nuances have appeared. New demands are observed, greater digital readiness and a more practical approach regarding the use of the property.

Age and employment situation
Buyers over 50 remain the most common. However, there is sustained growth in the 45–60 age group, who are often still active, planning a transition towards retirement or remote work in the future. This group demands well-connected, functional homes with the possibility of dual use.

Digital and remote profiles
A growing segment works remotely, allowing them to live part of the year in the Costa Blanca. This profile requires good internet connection, functional offices, privacy and nearby international services. Although they do not yet dominate the market, their weight is increasing.

Most in-demand areas

The municipalities most sought after by foreigners in 2025 are Benissa, Calpe, Moraira, Altea and Jávea. Urbanisations with views, privacy, services and good solar orientation are especially valued.

Behaviour towards purchase

Real estate buying habits have changed. The process now almost always begins digitally, from the buyer’s country of origin. The demand for transparent information and professional advice has become a priority. These are the two main keys to the behaviour of today’s buyer in the Costa Blanca.

Digitalised process
Most buyers start their search from their country, without initial physical visits. They value clear websites, quality photos, videos, floor plans and all accessible legal information. In this respect, AREA Costa Blanca stands out with a multilingual website, complete information, virtual visits and personalised attention from the first contact.

Greater demands and advice
Clients demand legal support, tax advice and urban planning guarantees. They do not settle for improvised agents. They look for trusted brands, with local experience, after-sales service and solid technical knowledge.

Summary of the current buyer profile

High foreign presence. More than 40–50 % of transactions, especially in the north of the Costa Blanca.
Key nationalities. United Kingdom, Belgium, Netherlands, Germany, France and Poland.
Average age. Over 50, with new buyers between 45–60 years growing.
Mixed motivations. Quality of life, solid investment, sustainability and connectivity.
Preferences. Detached houses, energy efficiency, quiet coastal areas and nearby services.
Dynamic market. Rising prices, constant demand, demanding profile and increasingly digital processes.

The opinion of AREA Costa Blanca

In our experience, today’s buyer is looking for much more than a property: they want a safe environment, good connections, future profitability and professional services throughout the process. Although the average age remains high, the profile has matured: it now values design, energy efficiency and personalised treatment. At AREA Costa Blanca we accompany every step transparently, with local knowledge, complete documentation, adapted options and continuous attention in several languages. Our mission is not only to sell a property, but to create a real estate experience that brings security, value and well-being.